There's the old joke around the two buzzards seated in a tree high a highway. One responds to the other, "Be patient? I'm starving. Let's take out thing." Just similar to that buzzard, it is not in the personality of supreme marketers to be persevering for conglomerate to change. They poorness to go out and "kill something," too.
The bother is that most marketers go after new company the improper way. They poverty to "take down" the new splinter of company mistreatment all the tools of the import from hype and indicate communication to raw vocation and circumstance commercialism. This is an expensive way to drum up concern.